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2 quick QR code tips

1. This might seem obvious, but it’s surprising how many businesses get it wrong – if you’re using a QR code to direct mobile visitors to a website or page, make sure it’s a mobile-optimised one. Sending them to a site they can’t view...

Don’t put all your eggs into one (Facebook) basket

Last month I saw an announcement from the owner of a handcrafted items page on Facebook saying she was winding up the business. All her sales were done via Facebook, but so few people were seeing her posts that the business was no longer viable. Following on from a...

5 Tips for Business Tweets

Twitter is a great way to keep in touch with your customers and their needs, advertising your business along the way. Being aware of both good and bad ways to use Twitter can help increase awareness of your company and add to your customer base. Here are some tips: 1....

Facebook Engagement Tips Infographic

Found this great infographic at QuickSprout on getting more engagement from your Facebook followers. Some useful and easy-to-implement tips in it. Courtesy of: Quick...

Quick FB Tip

Want to get more engagement – likes, shares, comments etc – on your Facebook posts? Ask for it! Putting a simple call to action in your posts, such as “please share”, “what do you think?” or “like if you agree” can...

How One Business Owner Got it Right

I read a great article last week about how a business owner, his company about to go bust, was able to completely turn around its fortunes. He did it by adding one thing to his website – a blog. Now, the business (pool installation) is thriving and he’s...

Why Online Marketing Starts With Your Website

Most people searching online for a business look for a website first, and not social media pages. So it’s important that your website gives a good first impression, represents your business well and enables prospective customers to get the information they...

Learning About Different Businesses

Just finished a series of seven whiteboard videos for an American Medical Services company. Looking forward to seeing them on YouTube! The great thing about this job is that it gives me the opportunity to learn about all kinds of businesses. I’ve worked with...

Business websites – think of the customer first

It can be tempting, when deciding on a new website for your business, to go for something fancy with a wow factor. But is that what your site visitors want? Actually, no. Thankfully, the websites that make you wait to enter while a clever graphic scrolls across the...

Mobile sites – Five facts you need to know

You may have heard you need a mobile website for your business. You may be thinking, why? I already have a website. What’s the big deal – surely I don’t need to cater for a few folk on phones? When it comes to deciding whether you need a mobile site...

Whole town Facebook ad!

Here’s a clever use of a targeted FB ad that was showing in my newsfeed tonight: It’s clever because not only because of its targeting – to Laurencekirk residents only, at least those of driving age – but because it uses techniques known to...

Facebook – Why it’s not the likes that count

Lot of “likes” on your Facebook page can look impressive. It an also be a bit demoralising to see a similar business or competitor with loads more than you. Here’s the thing though – on a business page, it’s the engagement that’s...

Email Marketing – Customer connection

Revival? For a while email marketing was getting compared unfavourably to text message marketing, as having less response from recipients. Then there was the rise of Facebook and Twitter for business. Now it seems like email marketing – where you connect with...