Lot of “likes” on your Facebook page can look impressive. It an also be a bit demoralising to see a similar business or competitor with loads more than you.

Here’s the thing though – on a business page, it’s the engagement that’s important, not the likes. If you have people commenting on your posts, liking them and sharing them, it’s much more valuable.

People who interact with your posts are interested in and aware of your business – and it’s better to have 50 of them than 500 who aren’t!